eurorad Becomes a "Geißbock" Partner of 1. FC Köln
We’re already a leasing partner of the FC—now we’re taking it a step further. Read here to find out what the new partnership means and how you can benefit from it.
Cologne, the Geißbock, and company bikes: What may sound like three different worlds to many people fits together perfectly for us. As of September 2026, eurorad has been the official Geißbock partner of 1. FC Köln. This expands our existing leasing partnership with the club, and going forward, we’ll not only be visible at the stadium but also firmly anchored in the club’s community.
Why FC and eurorad are a good fit
1. FC Köln embodies down-to-earth values, passion, and a sense of community in its city like few other clubs do. These are exactly the values we at eurorad live by—every day, as we work to make sustainable mobility simple and accessible to as many people as possible.
“1. FC Köln stands for passion, character, and true team spirit—values that are just as important to us at eurorad. For us, this partnership is therefore not just a sponsorship, but a genuine commitment to our city and to what the club stands for.” – Thomas Wiesel, Managing Director of eurorad
Visible on and off the field
Starting now, we’ll be present at all Bundesliga home games at the RheinEnergieSTADION: with advertising on the coaches’ benches, on the video walls and screens, and with regular promotions for everyone who comes to the game by bike.
The partnership continues to grow even outside of match days. Joint business meetings, initiatives within the club community, and special events at the Geißbockheim bring this connection to life for employees, customers, and fans alike.
The FC is also looking forward to this collaboration. Florian Dederichs, Head of Marketing at 1. FC Köln, sees company bike leasing as a trend for the future that is a perfect fit for the club. Together with eurorad and BULLS Bikes, the club aims to demonstrate the concrete added value that a company bike offers—through creative campaigns centered around the FC.
Getting More People on Bikes
Our goal is clear: We want to get even more people excited about the company bike leasing program. That’s exactly how we measure our success every year. With its loyal fan base and strong network of partners, 1. FC Köln provides the ideal environment for this.
“We want to get even more people on bikes, and 1. FC Köln is the perfect partner for that. Both sides know what it means to build something with passion and staying power.” – Thomas Wiesel
Be there from the very first minute: Win Business Seats
You, above all, stand to benefit from this new partnership. That’s why we’re giving away the first two Business Seats—exclusively for our clients’ employees—starting with the home game against Borussia Mönchengladbach on October 11, 2026. You can enter through our email newsletters and social media channels.
And that's just the beginning: More promotions and shared moments with 1. FC Köln are coming up throughout the season.
So it's worth staying tuned!
So it's worth staying tuned!
