The market is changing. And anyone who wants to remain successful in such an environment can't wait—they have to take action.
That's exactly what we did.
A Market in Flux
The company bike leasing market has seen impressive growth in recent years. Company bike leasing has evolved from a niche product into a sought-after employee benefit, driven by rising gas prices, the desire for greater sustainability, and a new generation of employees who think differently about mobility.
But with growth came new challenges: more competition, higher expectations, and more complex structures. The market we operate in today is different from what it was three years ago. And that’s a good thing, because change isn’t a risk. Change is an invitation.
Take a Stand: Take a New Approach Instead of Waiting It Out
We at eurorad have decided to accept this invitation. Instead of focusing on stabilization and hoping that the market will settle down on its own, we asked a clear question: How do we need to position ourselves in order not only to survive in this market, but to grow?
We didn't try to find the answer on our own. We brought the best people on board.
Valantic: The Right Partner at the Right Time
In Valantik, we have found a partner that not only knows the market but also understands it. Their outside perspective was valuable to us—precise, honest, and backed by a clear action plan.
Together, we analyzed where we stand, where we want to go, and what it will take to successfully follow this path. The result was a concrete roadmap, which we immediately put into action.
Action, Not Just a Declaration of Intent
What makes us particularly proud about this process is the speed. In a very short time, we implemented the recommended measures, overhauled our structures, and realigned our company. With Valantic’s help, we were able to build up in-house knowledge and expertise as quickly as possible—not because we had to, but because we wanted to.
Because we believe that the companies that take action today will lead tomorrow.
2026: Moving Forward with the Wind at Our Backs
We’re starting 2026 with a completely revised, forward-looking business plan—one that reflects market realities, is based on real data, and gives us the clarity we need to make bold decisions.
We've reinvented ourselves. We have the right partners by our side. And we have the drive to be at the forefront of this market.
The journey continues—and we start pedaling. 
