eurorad as a Premium Partner at the legendary bike race in Cologne
From our perspective at Eurorad, the partnership with Rund um Köln is an important step toward further advancing our mission: to inspire more people to embrace sustainable mobility and cycling as part of their daily lives.
As one of the leading providers of company bike leasing, we are very excited to be part of “Rund um Köln”—Germany’s oldest bike race—as a premium partner. For us, this event is much more than just a sporting highlight: It stands for community, enthusiasm, and the special allure of cycling, which we want to help shape.
Through our involvement as part of a two-year contract, we are supporting a long-standing race that, with around 8,000 participants, generates tremendous visibility year after year. Our goal is to leverage this reach to get even more people interested in cycling—both in their daily work lives and in a sporting context.
All About Bikes
Having a direct on-site presence is particularly important to us. At the 108th edition of Rund um Köln, we’ll not only be visible along the route and in the start and finish areas, but we’ll also have our own hospitality area. There, we’ll create a space for conversation, connection, and authentic cycling moments—together with partners, guests, and fans.
Another real highlight for us is that we’re competing with our own team. This not only demonstrates our commitment to cycling, but also allows us to actively share our passion for cycling on the course.
Generate Watt
In addition, through our “Mach Watt” partner program, we are actively promoting networking among companies and organizations. Together, we want to use “Rund um Köln” as a platform to bring greater attention to topics such as sustainable mobility, team spirit, and health, and to embed them in the long term.
We are very much looking forward to the start of this partnership and to working together with Rund um Köln to strengthen cycling culture in the region in a sustainable way—with a clear focus on the future through at least 2027.
See you next year, 2027!
