The eurorad Training Tour 2025: Shaping the Future of Company Bike Leasing Together

Group of cyclists on the street

In person instead of online

In February 2025, eurorad invited specialty retailers to a nationwide training tour. NNine locations, two weeks, one goal: to strengthen personal connections and prepare for the fiscal year together. 

From February 10 to 24, the eurorad training tour made stops at nine locations throughout Germany. The focus was on what makes eurorad unique: bicycle leasing and direct, personal interaction with specialty retailers. For eurorad, collaboration with specialty retailers is a central pillar of its bicycle leasing service. 

At the event, specialty retailers met with eurorad field sales representatives to discuss practical strategies for the coming fiscal year. In addition, attendees had the opportunity to network with industry colleagues and partners such as assona GmbH and AGL Activ Services. 

Provide inspiration, listen, and grow together 

The training tour offered specialty retailers a comprehensive look at the latest developments and strategies in bicycle leasing. Managing Director Franz Tepe summed it up: 

The 2025 Training Tour is an essential part of our ongoing dialogue with specialty retailers and reflects eurorad’s consistent focus on innovation, service, quality, and partnership. We want not only to provide inspiration, but also to listen and work together toward a successful future for the specialty retail sector and bicycle service leasing. 

A Partnership of Equals 

For eurorad, one thing is clear: Effective company bike leasing can only work with strong specialty retail partners. The 2025 Training Tour was another step toward strengthening these partnerships—and we’re already looking forward to the next round. 

Are you a specialty retailer interested in joining the eurorad network? Then get in touch with us! 

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